Advertising and Sponsorship on Photo.net
Audience
Photographers come to photo.net to learn about becoming a better
photographer and to research what photography products and services to
buy. Our average reader spends more than $2,000 per year on
photographic equipment. Photo.net's core audience is comprised of
advanced amateur and professional photographers. With the growth in
digital photography, we have had a substantial number of novices
visiting the site to use it as learning and buying resource. The
audience is 80 percent male and mostly American.
Site Statistics (as of July 2007)
- 5.4 million visits per month
- 600,000 registered members
- 65 million page views per month
Photo.net offers a variety of advertising and integrated
sponsorship opportunities which are outlined below. For more
information call Ted McNulty, Director of Sales at 781-839-2855, email
at advertising@photo.net,
or download our media
kit.
Targeted Advertising Opportunities:
Home Page
The photo.net home page attracts approximately 1.2 million unique
visitors per month according to Google Analytics, and 2 million total
page views. This high impact area is great for campaign and product
launches. You can road block the home page of Photo.net for a single
day or the entire week. Please call for pricing and availability.
Equipment
We have an extensive equipment reviews section called "Gearing Up"
with more than 1,000,000 visitors every month. These are buyers in a
shopping mood or they wouldn't be here. You can target your message
directly to these in market photography equipment buyers.
Learning
What attracts many to photo.net are the articles in the
Learning. Visitors to this section are looking for techniques to help
them become a better photographer. This is a great section to market
products and services that help photographers improve their
photographic results.
Sponsorship Opportunities
Hundreds of thousands of photographers will tell you "Photo.net is
the place that I got my question answered." There is a lot of good
will that comes with a sponsorship program making it a great
investment for building positive brand awareness and sales.
Discussion Forums
We have approximately 32 different discussion forums where readers
help each other to become better photographers. Sponsoring a forum is
a chance to reach a highly targeted audience. For example, we have
Canon EOS forum which is ideal for people marketing equipment that is
compatible with the Canon digital SLR system. We have a Wedding
Photography Forum in which you can reach working wedding
photographers.
The Forum sponsorship package includes:
- Your logo and hyperlink will be featured alongside the forum title
on the index page, which is where thousands of readers go every day to
see if there are new messages.
- Your logo and hyperlink will also be presented to participants in
the forum after they post a message, reminding them that their ability
to use the system was made possible by your generosity.
- Road block both banner advertisements on that forum allowing you
to send contextually relevant messages.
Collectively our discussion forums gather more than 20 million page
views per month. Pricing for forum sponsorship ranges from $1,500-
$5,000 net per month depending on the forum activity level. Please let
us know which forum you're interested in.
Photo of the Week
Each week, the Photograph of the Week showcases, one of the
photographs that Photo.net's editors believe merits a week-long
discussion. The Photo of the Week sponsors associates their brand with
this popular section and high quality photography.
The Photo of the Week sponsorship package includes:
- Your logo and hyperlink will be featured as the official
sponsors of the Photograph of the Week section on the home page of
Photo.net.
- Your logo and hyperlink will also be presented on the Photograph
of the Week main page, reminding them that their ability to see these
stunning images was made possible by your generosity.
- The exclusive banner advertisement on the Photograph of the Week
page allowing you to send messages regarding how your products and
services can help them make their own stunning images.
- Also included is the Photograph of the Week forum sponsorship (see
forums package above).
The Photo of the Week sponsorship package includes 2,724,000 total
impressions. Please call or email for availability.
Photo Gallery
Beginning in 1999, we have provided a photo gallery for photo.net
readers. As of June 2007, more than 3.2 million images have been
uploaded. The gallery enables photographers to show off their best
work as well as submit photos and ask "how could I have made this
better?" The gallery is a tremendously valued portion of the.
The Gallery sponsorship package includes:
- Your logo and hyperlink will be featured as the official
sponsors of the Gallery section on the home page of Photo.net.
- Your logo and hyperlink will also be presented to all gallery
visitors, reminding them that their ability to see these stunning
images was made possible by your generosity.
- The exclusive banner advertisement on the gallery pages allowing
you to send messages regarding how your products and services can help
them make their own stunning images.
The gallery gets more than 20 million page views per month. Please
call or email for availability
Classified Ads
We operate a free classified ads section (remove
hyperlink). Members tell us that they prefer this to eBay because the
buyers and sellers are more trustworthy. This is a good sponsorship
opportunity for a retailer of classic camera
equipment. $1,000/month.
Interested in learning more?
Download the Photo.net
media kit
Ready to advertise on photo.net?
Contact Ted McNulty, Director of Sales at 781-839-2855, or email us at
advertising@photo.net